Privacy Policy – Missouri Off-Road

Last Updated: [08/12/2026]

General Statement

This Privacy Policy explains how Missouri Off-Road (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our website (offroadmissouri.com or related sites), make a purchase, contact us, or otherwise interact with our online services. We are an e-commerce business based in Missouri that sells parts, accessories, custom builds, trucks, Jeeps, UTVs, ATVs, and related products and services nationwide across the United States.

We value transparency and aim to help you understand our practices. This policy applies to information collected online. Please review it carefully. By using our website or providing information to us, you acknowledge the practices described here. We urge you to also review the privacy policies of any third-party sites or services that request information from you.

Our Organization and Website

Missouri Off-Road specializes in off-road vehicle parts, accessories, custom builds, and related products for trucks, Jeeps, UTVs, ATVs, and similar vehicles. Our website’s purpose is to provide product information, facilitate online shopping, process orders, and support customer service. We ship throughout the United States.

This policy describes the protections we maintain regarding children’s data and outlines your rights under applicable U.S. state privacy laws.

Information We Collect

Personal Information You Provide Voluntarily We collect personal information only when you choose to provide it, such as when you:

  • Create an account or place an order
  • Request a quote, product information, or customer support
  • Sign up for newsletters, promotions, or SMS/text messaging
  • Participate in surveys, contests, or promotions
  • Contact us by email, phone, form, or chat

Categories may include:

  • Identifiers (name, email address, phone number, mailing/shipping/billing address)
  • Commercial information (purchase history, order details, payment method information — note that full payment card details are typically processed by our payment processors and not stored by us in full)
  • Account credentials (if you create an account)
  • Communications content (messages, feedback, or support requests)
  • Other information you choose to provide

Automatically Collected / Aggregate and Technical Information When you visit our site, we and our service providers automatically collect certain information that is generally non-personally identifiable on its own or is treated as aggregate data. This includes:

  • Device and browser information, IP address, approximate location (derived from IP), referring URL, pages visited, time spent, clickstream data, and date/time of visits
  • Session logs used for site performance, security, and analytics
  • Information collected via cookies, pixels, web beacons, and similar technologies

We use this primarily for site metrics, improving functionality, recognizing peak usage, fraud prevention, and understanding how visitors navigate the site.

Sources of Information We may collect information from you directly, automatically through the website and technologies, from order fulfillment and shipping partners, payment processors, analytics and advertising partners, and (in limited cases) publicly available sources or service providers who help us verify information or prevent fraud.

We do not intentionally collect sensitive personal information (as defined under California law, such as precise geolocation, racial/ethnic origin, religious beliefs, health data, biometric data for identification, or contents of communications beyond what you send us) beyond what is necessary for transactions or what you voluntarily provide. We do not use sensitive personal information for purposes that would require a “Limit the Use” right in most cases.

Cookies and Tracking Technologies

We use cookies and similar technologies. A cookie is a small text file stored on your device.

  • Session cookies last only for your browsing session and disappear when you close your browser.
  • Persistent cookies remain until they expire or you delete them.

These help with site functionality (e.g., keeping items in your cart, remembering preferences), analytics, security, and (where applicable) advertising/remarketing. You can configure most browsers to refuse cookies, but this may limit site features.

We may use third-party analytics and advertising tools. Some states require recognition of Global Privacy Control (GPC) or similar universal opt-out signals for certain processing; where legally required, we honor such signals for the relevant rights (sale/sharing/targeted advertising).

How We Use Collected Information

We use personal information to:

  • Fulfill and deliver orders, process payments, and provide shipping/customer service
  • Respond to inquiries, requests, and support needs
  • Send transactional communications (order confirmations, shipping updates)
  • Send marketing or promotional materials (email, SMS where consented) about products, offers, or services — you may opt out at any time
  • Improve our website, products, services, and user experience; perform analytics and site metrics
  • Detect, prevent, and address fraud, security issues, or technical problems
  • Comply with legal obligations
  • Match online data with offline information where relevant to our business
  • Other legitimate business purposes disclosed at collection or permitted by law

Aggregate/non-personal information is used for website design, identifying popular features, measuring activity, and analytics.

Sharing and Disclosure of Information

We do not sell personal information in the traditional sense of exchanging it for money. Under California law (and similar definitions in other states), “sale” or “sharing” can include certain disclosures for cross-context behavioral advertising. Depending on our use of advertising and analytics partners, some disclosures may be considered a “sale” or “sharing.” You may opt out as described below.

We may share personal information with:

  • Service providers and processors who perform services on our behalf (payment processing, order fulfillment/shipping, website hosting, email/SMS delivery, analytics, customer support tools, fraud prevention). These parties are contractually limited to using the data only for the services they provide to us.
  • Affiliates or related companies, if any, as part of normal business operations.
  • Business partners when necessary to fulfill a request (e.g., certain product/dealer inquiries).
  • Authorities or other parties when required by law, legal process, or to protect rights, property, safety, or in connection with a business transfer (merger, acquisition, etc.).
  • Aggregate or de-identified data that cannot reasonably identify you.

Site metrics and aggregate data may be shared internally or with partners without personal identifiers.

Data Retention

We retain personal information only as long as necessary for the purposes described in this policy, to fulfill orders and provide services, comply with legal/tax/accounting obligations, resolve disputes, enforce agreements, and for legitimate business needs (such as fraud prevention and records). Retention periods vary by data type and context. When no longer needed, we delete or de-identify the information in accordance with our practices and applicable law.

Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is 100% secure. We encourage you to use strong passwords and protect your account credentials.

Your Privacy Rights

Depending on your state of residence and whether we meet applicable thresholds, you may have rights under state privacy laws (including California’s CCPA/CPRA and similar laws in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, and others that have taken effect). Common rights include:

  • Right to Know / Access — Request the categories and specific pieces of personal information we have collected about you, sources, purposes, and categories of third parties with whom it is shared.
  • Right to Delete — Request deletion of personal information (subject to exceptions such as completing transactions, legal obligations, or security).
  • Right to Correct — Request correction of inaccurate personal information.
  • Right to Opt Out of Sale or Sharing — Opt out of the sale of personal information or sharing for cross-context behavioral advertising.
  • Right to Limit Use of Sensitive Personal Information (California and certain other states) — Where applicable.
  • Right to Opt Out of Targeted Advertising / Profiling (in certain states).
  • Right to Non-Discrimination — We will not discriminate against you for exercising your rights (e.g., by denying goods/services or charging different prices, subject to limited exceptions).
  • Right to Appeal (in many states) — If we deny a request, you may appeal.
  • Portability — In some states, receive a portable copy of certain data.

California residents also have rights under the “Shine the Light” law to request information about disclosures to third parties for their direct marketing purposes (once per calendar year).

How to Exercise Your Rights Submit a request by:

We will verify your identity (and authority if submitting on behalf of someone else) before responding. We aim to respond within the timeframes required by applicable law (generally 45 days, with possible extensions). Authorized agents may submit requests with proper documentation.

You may also opt out of marketing emails via the unsubscribe link in those messages, and manage SMS preferences by following the instructions in texts (e.g., STOP) or contacting us.

We honor Global Privacy Control (GPC) and similar browser-based opt-out preference signals where required by law for the applicable rights.

Note for Missouri Residents and Others Missouri does not currently have a comprehensive consumer data privacy law equivalent to the CCPA/CPRA framework. Residents of states with such laws may exercise the rights described above. All customers benefit from the general practices and security measures outlined in this policy. We comply with applicable data breach notification laws, including Missouri’s requirements.

Children’s Privacy

We do not knowingly collect personal information from children under 13 years of age (or under 16 in certain contexts where state law provides heightened protections). Our site is not directed at children. If we learn that we have collected personal information from a child under 13, we will delete it. Parents or guardians may contact us to request deletion of a child’s information.

Links to Other Sites

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices or content. Review their privacy policies before providing information.

Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will apply to data collected after the effective date and will be posted on our site with an updated “Last Updated” date. Continued use of the site after changes constitutes acceptance of the revised policy. Material changes will be highlighted as appropriate. If you do not agree, please discontinue use of the site.

Contact Us

For questions, comments, privacy requests, or concerns about this Privacy Policy or our practices:

Missouri Off-Road 320 Stonetree Dr Branson, MO 65616 Email: sales@offroadmissouri.com Phone: 417-459-4579

Additional Notices

All trademarks, logos, product names, and content on this site are subject to the intellectual property rights of Missouri Off-Road and/or its licensors. Unauthorized commercial use is prohibited.

This policy is intended to provide clear notice consistent with current U.S. state privacy requirements as of 2026. It is not legal advice. Privacy laws continue to evolve; we recommend periodic review with qualified counsel to ensure ongoing compliance with your specific practices, technology stack (analytics, advertising pixels, etc.), and volume of data processed.